The Best/Worst Rebranding of 2008
Niki
Brand New has a great roundup of the best and worst rebranding of 2008. Go figure the Pepsi rebranding is on the worst list :)
Brand New has a great roundup of the best and worst rebranding of 2008. Go figure the Pepsi rebranding is on the worst list :)
Micah January 4th
Yeah, the OKC Thunder was on there as well, which I posted about here: http://www.show-ket.com/articles/okc-thunder-makes-worlds-worst-logo-list
Brandon January 5th
Yeah Pepsi’s so called “new” logo is no different from the last in my eyes. They are most likely afraid to make big change in the logo so they just did this instead. Either way it wasn’t worth the new branding at all. -5 Karma to Pepsi. :(
Adam January 6th
Yeah, I don’t understand why the poo-pooing of the Pepsi logo–a nice bit of design evolution there. Not that the previous logo was bad (it was quite good), but I think it is good to change things up slightly over time. What makes the logo is the font that pepsi is written in after it.
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