Bomba Energy Drink
Niki
I don’t know about you, but i know some designers tend to have a less than healthy obsession with energy drinks :) I’m a sucker for cool packaging and would buy this drink in a heart beat if I saw it in America. Any austrailians feel free to mail me some :)
Bomba Energy design by Valentine Associates:
“New Austrian energy drink Bomba needed a unique packaging solution to launch in Australia’s competitive marketplace. The packaging needed to attract a young, fashion conscious market while conveying the product’s natural energetic qualities.”
Samantha Armacost January 3rd
They sell it at Big Lots in the US for 60 cents, I purchased three just for the package.
Blunden January 3rd
http://www.tordur.com/tilraun2_files/image003.jpg
There you can see the version of this packaging that has been sold in Iceland at least for quite some while…
DeadPixel January 3rd
This packaging already existed for a long time, they just replaced the logo and identity.
I’m in France and it’s pretty hard to find it in stores, but I’ve already seen and bought it 2 or 3 times – it has an excellent taste too!
Ryan January 3rd
Hey Niki i hate to break it to you but its Austrian, not Australian! lol you got my hopes up when you said it was in Australia!
DeadPixel January 4th
Ryan, the brand is Austrian, but the lanching is in Australia :
“New Austrian energy [...] launch in Australia’s competitive marketplace”
Nathan January 5th
Why would an Austrian brand launch solely in Australia? I could understand if they wanted to break into an international market but I wonder why Australian only…
Also, maybe I just don’t get out, but I’m Australian and I haven’t seen it anywhere.
AdnElric January 21st
Nice reading. I love this bottle.
Now off to package design class to make an “explosive” presentation :p
Thanks Niki.
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