Signage is often overlooked. Pun intended lol. The majority of signage is easy to design and put together, but good signage design takes a lot of time, consideration and material planning. A lot of crafting and manufacturing is done in-house and most designers who tinker with signage need a lot more skills and knowledge than some may think.

I’ve had the joys of being a sign writer in the past. I originally chose to do some work experience in the field as I thought it would be an easy foot through the door into the design world…how wrong I was. lol It turned out to be one of the most challenging aspects I’ve had to deal with.

Credit where credit is due, sign writers are a tough and dying breed. I would encourage designers out there to expand their knowledge and learn some basic signage techniques. Since I added some signage to my skills it pulled in more clients who like the ‘package identity deals’ that own their own premises.

Here’s a chance to add my rant. I flew US Air yesterday, and at Philly airport, however frustrating their lack of wifi (or spottiness thereof), there were generous arrival/departure screens, so that I could orient myself.

In charlotte, in contrast, with good wifi, I couldn’t find arrival/departure screens, which given yesterday’s rainstorm that threw all schedules off, was frustrating