I dunno. I don’t mind the new design so much, and I like that they’re mixing things up a little.

The logo looks like a really happy blue and red Pac Man.

What’s the name of the agency who do that…

To me, it makes them look like one of those cheap Lidl or Aldi ‘Cola’ knock-offs.

Ed.

It’s hard to say without seeing the market research behind the change. If the design update is to solve a specific problem or exploit a learned opportunity in their industry, and it does that … then it was a good change no matter what it looks like.

Oh, and I of course have to throw in my constant yelp of the difference between a ‘brand’ and a ‘logo’. Pepsi changed their look, but their brand remains the same! Brand Logo

@Edmund: Yep, that’s pretty much my issue with it. As a piece of design, I quite like it. It’s just that it looks like a supermarket-brand of soft drink.