Interested in Branding and Identity Design? You HAVE to bookmark IdentityWorks.
Collis Ta'eed
Without doubt, my favorite resource for branding and identity design is a site called IdentityWorks. It has a huge series of brand reviews spanning a decade of famous rebrands and brands of companies like Walmart, Bell, Xerox.
When it comes to big branding jobs, they don’t get any bigger. The stakes are high, the design process rigorous and the choices thought about deeply (if not always wisely). The quality and depth of the analysis that author Tony Spaeth adds to each review, makes them fascinating and a huge resource for learning about corporate brand design. He adds some remarkable insights, corporate background and often includes other commentary on the branding jobs.
For this library of reviews alone IdentityWorks is essential reading, but there are also some great articles and branding tools available as well.
I can’t remember how I came across this site, but it’s been a fixture in my bookmarks ever since, and I suggest you add it to yours too!
Via: IdentityWorks – Identity Consultant
Aloke Pillai September 28th
Cool stuff, Thanks collis!
I usually read Brand New by Under Consideration
Alek September 28th
great resource. thanks!
Sander September 28th
Faboulus resource! Thanks for sharing. Learning from these corporate identity changes will serve the future.
Vin Thomas September 28th
Great site. I checked out the Walmart article. Sounds like they know their stuff.
Jonathan September 28th
Excellent resource! Thanks for sharing.
StèHan September 30th
Wow Collis!
Creattica is Fantastic! And Identityworks looks like it’s got my name written all over it! Thanks for the tip-off! And thanks for adding so much value to the internet. I’m not sure where I’d be without sites like FreelanceSwitch and Creattica. Long live Envato!
Keith October 5th
I’m also a fan on Brand New. Here’s the link – http://www.underconsideration.com/brandnew/
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